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Workshop «Choose mine: influencing choice-making in uncertainty»

For whom

Marketing and sales, innovation development, business development, product and service development, recruiting

20 people


4 hours

Objectives of the workshop

Acquaint the participants with human behavior during choice-making. This knowledge and solutions allow you to do the following:
  • Increase probability of selecting the option you are interested in
  • Show benefits of new solutions or solutions, different from customary one
  • Clearly explain complex products and services.
  • Improve sales processes and results.
  • Fasten decision-making.
Forewarned is forearmed.

The content of the seminar

  1. Foundations of behavioral economics.
  2. What influences decision-making? (results of fundamental research)
  3. Effective strategies to influence decision-making in uncertainty.
  4. Tools, solutions and remote services using the effects of behavioral economics.
Not all obvious solution are correct, not all the correct solutions are obvious.
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